août 2019
Expert Author Susan Leigh
Leaflets can be used in a myriad of different ways, from a random house drop to specifically targeting individual clients. They are an opportunity to inform people and be read at their leisure. An interesting, informative leaflet may well be kept for backup support and referred to at times of need. As a business coach, I work with clients to help them appreciate how valuable a good quality leaflet can be.
A good leaflet will often be used to as a point of reference for people, as increasingly goods and services are being outsourced to external suppliers. Many people rely on having an efficient database of suppliers and consultants that they can turn to when they need specialist input into their business. Detailing clearly and concisely all that you have to offer can make you a crucial part of someones' support mechanism. It is important to make the most of that opportunity. Use your shop window well.
So think about the size and shape of your leaflet. How many sections are there to your business? Do you have many key personnel, products, locations, skill sets? Do they all need to be individually promoted or would some be okay as part of a sub-section? Pretend to be your own potential client. What would you want or need in order to come to you and your business? Focus on the key skills and benefits of your business and then endeavour to promote those areas as professionally as possible.
Use your leaflet as a way of encouraging people to contact you further. They need to enter the 'shop' and discuss their requirements. So it is important to focus on the main aspects to promote and how best to present them.
- Make your leaflet part of your company brand. Use a colour, logo, slogan, style that identifies you from the rest. Keep that theme on all your company promotional material so that you establish a recognisable brand identity.
- The front page of the leaflet has to have impact, something that catches a persons eye so that they choose to pick up and keep your leaflet rather than the others on offer
- Good quality paper, print and artwork all add to a professional appearance. A good graphic designer and printer are assets at this time.
- Make it easy to read and understand. Pithy bullet points are useful points of reference.
- Detail individual skill sets, training, areas of expertise if relevant. Maybe an example of a success story.
- Contact details, business locations, how to order, trading hours, discounts are all useful information to include.
- Pictures, imagery, humour are all worth considering.
- Keep your leaflet up-to-date. Times change, markets move on, so scrutinise your leaflet from time to time. Is it still up to date and relevant, or would it benefit from a face lift. Brands do move on and evolve. Stay with the times and use a re-print as an opportunity to evaluate where you are in your business sector. Decide if that is that okay or are you looking to expand or widen your client base? Your leaflet is a way of spreading that message.
Expert Author Susan Leigh
Many businesses now require that their senior staff are able to present themselves and their business expertise to clients and customers in either meetings or forum situations. To achieve promotion and success in business, staff have to be able to demonstrate competency in this field. The truth is, it can be quite a large stumbling block for many people.
Presentations and talking to an audience are one area where many articulate, intelligent people find themselves full of fear and dread. Reminiscent of the school room, making a mess of an answer and finding all the other children laughing and sneering, many people want to protect themselves from that level of exposure and vulnerability. Some people are able to override those feelings. Other people begin to sweat, choke on their words, become dry mouthed, have a mental block. As a Counsellor and Business Coach I work with my clients to discover ways of remedying this situation and moving on from it.
We work with techniques to learn how to reinforce confidence and self belief. Self hypnosis is a powerful tool for imagining how we want to be, would like to be in that presentation situation. It does not matter where it is, from a best mans' speech to a huge function or dinner, seeing that image of ourself, relaxed, comfortable, enjoying being centre stage for a time, can really build a strong sense of comfort and well being. Imagine feeling relaxed, taking your time, pausing to enjoy the moment and let the audience digest what has been said, all these thoughts take the pressure off the situation and yourself.
Positive self talk is a good technique too. Avoid phrases with the word 'not' in them. Focus on your internal chatter. Many people find that they are saying things like, 'I am not stressed/ tense/ anxious'. It is more positive to say 'I can do this', 'I have practised this and know what to say' ' I am familiar with my subject and know what I want to say'.
The truth is, if things do not go quite to plan, usually the people in the room are supportive. Many of them will have been in similar situations and are able to appreciate the stress of being centre stage and empathise with you. Also, no one knows exactly what should have been said, so going slightly off point is not the end of the world. Stop and have a drink of water, breathe in and out, find your place in your notes and start again.
Sometimes people find that having too many notes or a tightly scripted speech is far too inflexible. I find that many of my clients perform far better when they have bullet points to remind them of each section of the talk. They have usually been working on the content for some time and so know the subject very well. Keeping a marker on each section of the talk and moving through each item one at a time is often far less restrictive as they begin to speak.
On a practical level, it is often a good idea to arrive a little early to the presentation venue. Familiarise yourself with the room, its layout, the seating arrangements. Check that any equipment is working. Get a glass of water and any other aids handy.
Once the talk has started find some friendly faces in the crowd. They are a good place to focus because these are the people who will nod encouragement or agreement from time to time. Then relax and enjoy your moment in the spotlight, your opportunity to show how well you can do.
Expert Author Susan Leigh
As the cliche goes, you have one chance to make a first impression, and that is a very true statement. People make up their minds within a short time span of meeting us and it can take a long time to correct that impression if it is the wrong one.
Many factors contribute to that impression. Of course dress and grooming are important. Clean and smart is more important than expensive clothes to most peoples' minds. And there is no excuse for dishevelled, unless you have been caught in a rainstorm or had an accident!
The choice of outfit depends on the situation one is going into. However, just because they dress down at the office you are visiting does not necessarily mean that they expect you to do so. As a Counsellor and Business Coach I always wear a suit or smart dress and shoes so that I convey to my clients that I take them and their business seriously. Personally I think that it demonstrates respect: respect for them, respect for myself and my reputation and respect for the work that we are doing together. I could do exactly the same work in jeans and flip-flops but I am certain that it conveys more gravitas and importance when I dress smartly.
In the early days of multi-millionaire, Richard Branson building his empire from a canal barge it is widely reported that he and his team had one business suit that they kept especially for meetings. The rest of the time they wore jeans and t-shirts, but felt that it was important to convey a professional impression at client meetings.
One thought about the impression that you convey to others is to consider how you look when you are dressed for business. When did you last update your image? Is it still studenty and bohemian or does it need to be more professional? Maybe have a photograph taken and see yourself as others see you. Or ask friends for honest feedback. Personal shoppers can also be very helpful at times like this. They do not know you but can help with putting together the look that you want and take into account your style and how you present yourself to them. They can help you decide how to pull together the best look for you and your requirements. Knowing that you are dressed well for the situation is a good investment in terms of confidence and self esteem. It reinforces your determination to do well.
Body language is another factor in the impression you create. Take time to breathe calmly and relax before you enter the room. Then pause on entering, look around and quickly get the layout of the room. Taking a few extra seconds to get your bearings is hardly noticeable to others, but gives you the time to feel clear about where you are going to move to next. Relax your shoulders, smile and, if necessary, 'act as if' you are feeling good about this opportunity to present yourself. Surprisingly, the nerves often abate as the pretense becomes more natural.
Remember that most situations are going be a two way exchange of information. You want to know about the people and situation that you are entering, and they want to know about you. So from an interview situation to a meeting or presentation it is a joint learning situation. Remember that, stay calm and do not be afraid of pauses. Many people speak too quickly when they are stressed. By being dressed well you boost your own personal confidence levels and can feel calmer knowing that you are creating a good impression to others. This enables you to take better control of the situation and feel positive about yourself how you come across to others.
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After a successful 2017, the mobile app industry is all set to take up and meet challenges in 2018. The mobile development scenario is on the way to maturing and becoming more user- friendly. It aims at integration of business needs and technical issues.

Mobile Application Performance Manager

Experience in the last year reveals that though the app market has performed well, there are less number of apps downloads per user. Developers are now looking at apps that engage and satisfy users and also encourage regular use of their apps. The aim is to make them technically sound and simultaneously increase the demand for use.

Blockchain technology

The sudden and meteoric rise in use of Bitcoins has fueled interest in mobile blockchain technology. Developers are ready to latch on to this interest. Their only concern would be to determine the benefits of using the new technology to replace the old SQL database for individual apps.

Machine Learning

Apple's Core ML Library has introduced built-in ML models. This gives developers a convenient way to include ML technology in iOS apps. in 2018 app developers are expected to leverage this advantage.

Chatbots

Chatbots were launched in 2016. They created messaging platforms using the bot to be used on websites. This year these bots are set to expand their domain to mobiles. Developers find it easy to use chatbots. They neither have to learn new interface nor do they need to develop native apps that need regular updating.

Android Instant App

This new entrant is likely to become a favorite this year. It needs no installation and is compatible with all OS. The possibility of embedding it in Google search engines acts as added advantage.

Optimized Mobile Page

Google AMP makes web browsing on mobiles faster. Domains are using AMP to reach and engage more users. More and more apps are expected to convert to AMP to leverage advantage.

5G is on its way

5G is ready to deliver speed. It will work up to sixty times faster than the present 4G technology. This new network is to roll out slowly with the USA based service providers taking the lead.

Return of the Cloud

2018 will see cloud-based apps rise to a whopping 89%. Cloud storage is secure. It clears space on devices and does not eat into device memory making it a preferred storage for private and commercial use. Mobile Backend as a Service allows for data to move back and forth from cloud to device easily, conveniently and fast.

Wearables will continue to grow this year. Security concerns will be a part of app development as more and more transactions are performed using mobiles. Developers will be engaged in developing more and more on-demand apps as their usage increases and startups begin to look at these as a means of reaching customers. Virtual reality and Augmented Reality apps will see an increase in demand and will drive the field of mobile app development.